This site was a top-to-bottom redesign. The only aspect that didn't change was the logo. I worked closely with Derek to make sure that the new design took care of all of his needs and addressed his target demographic comprehensively. I designed a site that made his tour information accessible, obvious and easy to manage. The e-commerce framework is an extensively customized Woocommerce install, tailored to fit his needs and the feedback of his beta-testers.